Hello, and thanks for your interest in partnering with HelloLidy. We’re excited to collaborate with brands that love Crochet and Macrame as much as our readers do. If your product, service, or campaign aligns with the world of Crochet: patterns, yarn, and tool reviews, kit launches, we’d love to hear from you.
Why Partner with Us?
HelloLidy’s readers are active makers who value clear instructions, real process photos, and designs they can trust. Sponsored posts that teach, demonstrate, or solve real crochet problems perform best — for example, tutorial integrations featuring your yarn/hook, honest product tests that include swatches and gauge info, or original patterns that showcase a yarn or tool.
Our audience includes crocheters and macramé artists of all levels — from beginners learning stitches to makers looking for fresh projects, tools, and inspiration.
What We Accept?
- Sponsored crochet or macramé tutorials and pattern-based posts that integrate your product naturally (materials lists, gauge, hook size, step photos).
- Yarn / hook / tool reviews with process photos, swatches, and honest pros/cons.
- Product launches, kit features, and bundle promotions accompanied by an original project or pattern.
- Giveaways and promotional campaigns that clearly state prize details, shipping regions, and entry mechanics. (If your campaign includes paid pattern downloads, state licensing, and pricing in your pitch.)
What We Don’t Accept?
- Posts not related to crochet or macrame.
- Thin, SEO-only pieces that prioritize link-building and offer no practical value to makers.
- Misleading claims, copied patterns, or unlicensed media.
- Adult content or anything unsafe for our readers.
Additional Guidelines
- Originality: Content must be original and unpublished elsewhere unless explicitly agreed. If you need cross-posting or exclusivity, include those terms in the pitch.
- Patterns: If you’re submitting a crochet or macrame pattern, include: materials list, abbreviations/key, gauge, finished sizes, step-by-step instructions or charts, and troubleshooting notes. Indicate whether the pattern is free or paid and provide licensing details.
- Images: High-resolution photos (min width 1200px). We prefer: step photos, finished item shots, close-ups of stitches, and a hero image. Name files with captions and photographer credit.
- Files accepted: JPG/PNG for images, PDF for spec sheets or paid pattern files, and embed codes for hosted video.
What’s the Collaboration Process?
- We begin by confirming the topic and making sure it resonates with our crochet-focused audience.
- The brand can either submit the completed content or request us to write it on their behalf (content creation incurs an extra fee).
- After receiving the material, we review it carefully and prepare a refined draft.
- The draft is then shared with the brand for feedback, and we make adjustments based on the requested revisions.
- Once the final version is approved, we schedule and publish the sponsored post on our website.
Rates & Tailored Options
- Pricing for sponsored posts is influenced by the length and depth of the content.
- The topic’s complexity and style also play a role in determining the overall cost.
- Any specific link placements or linking preferences may affect the final quote.
- Additional promotion—such as social posts or newsletter features—can be added to enhance visibility.
- We also provide fully customizable packages so you can choose what best fits your goals.
Disclosure and Transparency
To maintain trust and comply with advertising standards, we will add a clear sponsorship disclosure at the top of every sponsored post (for example: “Sponsored by [Brand Name]”). Please disclose any material connection (payment, free product, or partnership) in your pitch.
Tips to Improve Acceptance
- Pitch a specific crochet benefit: a new stitch technique, a pattern that fills a gap, or a tool that simplifies a common problem.
- Provide real process photos rather than only stock images.
- Avoid overtly promotional language — focus on teaching and value.
- Include a brief promotional plan if you expect us to amplify the post (e.g., social posts, newsletter feature).
Get in Touch
If you’d like to collaborate with us, simply fill out the contact form provided below and share your information. We’ll review the details and respond within 24–48 hours.